Joseph attended Brooks Institute of Photography in Santa Barbara. He later understudied for portrait, automotive, editorial, studio and fashion photographers in Palm Springs. He later started doing editorial and small advertising photo shoots for local publications. Joseph also got his degree in Media Communications, and had a chance to do a study abroad year in Uppsala, Sweden.
After Sweden, Joseph spent two years as an in-house Photographer/ Junior Art Director at an entertainment advertising agency in Hollywood; doing everything from graphic production, studio photography, retouching and concept design. Later, he teamed up with Daniel Batallés, as freelance artists doing key art for movie, play, and music productions. They also worked on passion projects doing photostories shot in Hollywood and Palm Springs.